Why We Joined Bon Appétit

2020 13 اكتبر
590 040 بازدید

New leadership Editor-in-Chief Dawn Davis, Executive Editor Sonia Chopra, and Global Brand Advisor Chef Marcus Samuelsson talk about why they joined Bon Appétit and what they have planned across print, social, and video.
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Bon Appétit is a highly opinionated food brand that wants everyone to love cooking and eating as much as we do. We believe in seasonal produce, properly salted pasta water, and developing recipes that anyone can make at home.

Why We Joined Bon Appétit

  • Hi, we’re the new leaders of Bon Appétit. We know it's been a while since we've posted a video, and we are really excited to welcome you back and share the next chapter of BA with you. We are listening, learning, and building something together that showcases our best. We're building a team that is empathetic, respectful, and open to being challenged; that is paid fairly for their contributions; and that represents the audience we hope to serve. You're going to see new shows, new and familiar faces, and a whole lot of new recipes. And get ready for more from inside the Test Kitchen in the new year. We can’t wait to show you what we've been up to, and we really hope you love our new vision for Bon Appétit. Sonia, Marcus, & Dawn

    Bon AppétitBon Appétitپیش 9 روز
    • lol

      NoraNoraپیش 18 ساعت
    • Gross. We like Sohlae, Rick, Christina, and Priya, gaby and hunzi too dude. And we do care what goes on behind the scenes. Not everyone likes white washed content like u

      shahnaz vatankhahshahnaz vatankhahپیش 19 ساعت

      Brian ArringtonBrian Arringtonپیش 20 ساعت
    • NO

      Bering90Bering90پیش روز
    • To anyone wondering. Claire is gone and announced it on IG a while back. Go and follow her IG if you wanna know what she’s doing. She’s thriving btw. Brad is being the omami overlord we know and love on IG. I’m dying to see a new “It’s Alive” Chris Morocco is MIA. We all hope to see him soon. He’s probably on IG, I haven’t checked. So yeah... As for the rest of the squad we knew, no clue.

      Cosmic GaijinCosmic Gaijinپیش روز
  • So sorry to the new people, y’all are being duped lmfao

    Dominique PorchiDominique Porchiپیش ساعت
  • How pathetically predictable.

    Zai-ra_2k20Zai-ra_2k20پیش ساعت
  • BA is clownin 😳 it’s too late guys

    JuNGLeJuNGLeپیش 3 ساعت
  • And in the most obvious PR move ever... A leadership team of diversity hires was made in attempts to pull BA out of it's racially charged tailspin.

    F9F9پیش 3 ساعت
  • Hilariously out of touch. Unsubbed

    LawlessDarknessLawlessDarknessپیش 3 ساعت
  • Hey man at least they are doing something

    createausernametruecreateausernametrueپیش 4 ساعت
  • Top 10 worst anime comebacks

    random channelrandom channelپیش 5 ساعت
  • How much do you wanna bet that these new BIPOC are probably underpaid?

    Andrew RosadoAndrew Rosadoپیش 5 ساعت
  • Unsubscribed. What a load

    Rachel SRachel Sپیش 6 ساعت
  • What a wildly obvious ploy!

    Ben CusackBen Cusackپیش 6 ساعت
  • Oh look, we replaced good people with annoying people.

    Michelle EnglishMichelle Englishپیش 7 ساعت
  • Is it possible to retract a view?

    jesus saves anusjesus saves anusپیش 7 ساعت
  • “I want to ask uncomfortable questions” you mean like “why am I not getting paid?”

    Hayley03Hayley03پیش 9 ساعت
  • All you clowns had to do was make a video acknowledging what you did wrong, apologizing, and presenting a plan to solve the issue. Also, why do the new members look so uncomfortable? Do they have a gun pointed at them by Conde Nast corporate goons? Did Adam do the Get Out surgery into one of them?

    18221381822138پیش 9 ساعت
  • Also it doesn't matter if Chris is the next video, he was part of the original team so why is it so important that he actually had a video lined up for the release

    hockeygirl1435hockeygirl1435پیش 9 ساعت
  • Ok so they had an executive editorial and a editor in chief and yall are butthurt about everything that happened. At least they are trying to make things better. It doesn't matter what all of you think at least they are putting someone who is available to talk about their struggles in the forefront.

    hockeygirl1435hockeygirl1435پیش 9 ساعت
  • just give the minorities the whole channel! hahahaha i cant believe you guys decided to go with the decision the white men on the top decided absolutely tone deaf

    foni646foni646پیش 10 ساعت
  • BA proves they belong in IRworld by giving a standard youtuber apology. Doesn't address anything, isn't really an apology, and with no indication they will change after this

    Gelo AguilarGelo Aguilarپیش 11 ساعت
  • They can bring in whatever token hires they want as most the people who left weren't worth the screen time, Claire's was the only one of value that's gone. I'll just stick to Chris, Andy and Brad in the mean time. Hopefully they got a nice juicy payday out of it for sticking around through it all.

    illn0rilln0rپیش 11 ساعت
  • Without Claire, I don't care. I'm done with BA. I joined because I liked Claire doing Gourmet Makes.

    Jared WagnerJared Wagnerپیش 11 ساعت
  • Why did I join Bon Appetit? I don't understand equity pay yet

    LucasLucasپیش 12 ساعت
  • This is outrageous, you failed so many people, you are terrible Bon Apetit. Deep down you could’ve handled this way better but you decided to replace the people who asked for respect and pay and pushed out this apology . You failed and you’re a terrible company. I cannot fathom how you handled this.

    Marisol LopezMarisol Lopezپیش 12 ساعت
  • I mean at least we got Marcus now

    Man of RiceMan of Riceپیش 13 ساعت
  • Here the thing about all the criticism below, you can call out someone for making mistakes, but if you don't allow them to find a path towards redemption, if every path they attempt gets met with equal criticism, them you stop being an "agent for good". To condemn without offering the chance for reconciliation is morally wrong.

    James NuernbergJames Nuernbergپیش 13 ساعت
  • wait, so claire isn’t here???? she was the best

    Diego VegaDiego Vegaپیش 16 ساعت
  • Ah yes, the classic "we made a mistake and we're gonna address it by not really addressing it"... nice one BA

    Tim the EnchanterTim the Enchanterپیش 16 ساعت
  • yikes

    Almat SailaukhanAlmat Sailaukhanپیش 16 ساعت
  • Using colored people as a cover-up. It is 2020, and you thought us people with brains would not figure that out? Yikes...

    Thysen B.Thysen B.پیش 16 ساعت
  • so did sohla, priya, christina, and other poc editors get paid?? no ones answering the question. theyre accting like we'd forget

    maev _maev _پیش 17 ساعت
  • no because wtf is this.. you guys really couldve done better.

    maev _maev _پیش 17 ساعت
  • Oh good , token brown people makes it all better...

    Megan MitchellMegan Mitchellپیش 18 ساعت
  • As much as I'm up against the whole notion of this video, Dawn has some beautiful bone structure.

    AreumAreumپیش 18 ساعت
  • Is everyone getting paid is the REAL question here.. Y’all could have used the “why we joined” as an anecdote while they cooked.. Instead, this seems like a “we got new minorities” showcase.. Definitely lost a viewer because of everything, but this is officially the last view.. It is better to address the elephant in the room than to push it aside for another elephant to fit.. BOO Appétit is more like it..

    Juan MazonJuan Mazonپیش 19 ساعت
  • So now everybody in black or brown face??.

    Brian ArringtonBrian Arringtonپیش 19 ساعت
  • Oh honey, no, this is not taking accountability.

    Lake StephensonLake Stephensonپیش 19 ساعت

    Brian ArringtonBrian Arringtonپیش 20 ساعت
  • *lmao* the like to dislike ratio

    Sienna AustinSienna Austinپیش 20 ساعت
  • "americans having a big conversation right now in terms of... identity and culture" YIKES "race" is the word youre looking for.... obviously identity and culture also play huge roles, but the omission of that word was deafening.

    clorofemullyclorofemullyپیش 20 ساعت
  • Are we going to talk about what happened? or are we just going to pretend like nothing happened? Your staff had a protest. some of them are gone, because of the way you treated them...

    queen beequeen beeپیش 21 ساعت
  • "Look we found new brown people!"

    Tyler CohenTyler Cohenپیش 21 ساعت
  • This is so painfully scripted. Shame on you guys. Just leave this platform and allow smaller channels to truly take the place of these mega-corporations.

    Huey LongHuey Longپیش 21 ساعت
  • Seeing a lot of white comment on here, voicing their opinions for POC. Any poc on here have anything to say about this statement BA has made?

    Drew BeasleyDrew Beasleyپیش 22 ساعت
  • Omg

    NarindraNarindraپیش 23 ساعت
  • If you want diversity, then this isn't enough... where are the various asian people? Aborigines, etc. If you want quality, then this isn't enough... I've heard nothing original, it's just generic progressive stuff bedroom feminist could come up with it.

    The flying dutchmanThe flying dutchmanپیش 23 ساعت
  • What about hiring some Asians? This damage control is wrong on all levels....unsubscribed

    TheFuronghuaTheFuronghuaپیش روز
  • so we just aren’t going to talk about the issues with Condé Nast and you’re going to hire all POC? the vibe is “but i have black friends”

    Hannah MillerHannah Millerپیش روز
  • I wonder when white people will be allowed to have jobs again.

    tomr200199tomr200199پیش روز
  • Bon Appétit could have just stayed away instead of doing this

    Dustin DouglasDustin Douglasپیش روز
  • This is a joke right?

    Adelia BelleAdelia Belleپیش روز
  • Oh so you hired colored ppl now and put them as your intro to your new venture after all that backlash? Stupid

    Rose Ann PalacayRose Ann Palacayپیش روز
  • Finally, I have found a place where I can get and a decent enchilada recipe AND a lecture on cultural appropriation.

    Logan WilcoxLogan Wilcoxپیش روز
  • Lol BA? More like BS. The most knockoff thing I’ve ever seen 😂

    Mono HassanMono Hassanپیش روز
  • This isn’t a good look BA 😬😬😬 (IE forced diversity to fix their image)

    Charlie IrizarryCharlie Irizarryپیش روز

    r wr wپیش روز
  • This ain't it

    Bradlee297Bradlee297پیش روز
  • I love Samuelsson, but this ain't it. Completely forgot that I was still subscribed. I'm sorry, but I'm out.

    Night AngelNight Angelپیش روز
  • BA is highlighting black food creators but is missing the mark on addressing any issues they have faced. Seeing POC leadership is wonderful but it isn't telling the viewer what is changing because of it. People are going to complain no matter what but the biggest issue is: What are your steps to actually remedy the issues of BA and Conde Nast?

    Matthew LuckMatthew Luckپیش روز
  • Slow down a little bit Sonia, i had to put you in .75 speed

    Emmanuel HpEmmanuel Hpپیش روز
  • Actually address the problem directly. Talk about the employees you robbed. Bring them on, let them say their piece, and address the actual problems. Just having some vague discussion about race doesn't address anything, or reflect any lessons learned by everyone in charge. I'm so disappointed. I held out to see where this would go, but I'm just unfollowing.

    Justin CaruthersJustin Caruthersپیش روز
  • Money!!

    Cooking The WebCooking The Webپیش روز
  • I'm just here to read the comments 😂🍿 (hands down this is worse than any other youtuber "apology" video)

    Abby ReevesAbby Reevesپیش روز
  • yeah you joined because of the color of your skin, i mean no doubt they are capable but come on

    Seyar EsmatiSeyar Esmatiپیش روز
  • I feel like that this living proof of that Black girl who wrote “Anything is possible if you sound white on the phone.” for her yearbook quote 😂.

    S JS Jپیش روز
  • This is a step in the right direction

    Jorge MéndezJorge Méndezپیش روز
  • Disappointed. This gives off diversity hire vibes.

    Ali BentzAli Bentzپیش روز
  • *Everyone dislikes this*

    CreativeYousernameCreativeYousernameپیش روز
  • So gross, where's Brad!!!!

    anthony kinkleanthony kinkleپیش روز
  • I couldn’t care less about these new people.

    DrakeTainDrakeTainپیش روز
  • when we said BA test kitchen was like The Office, we didn't mean season 8

    flungoutofspaceflungoutofspaceپیش روز
  • So cringe. Raise your hand if you're so busy watching Sohla with Babish that it wasn't until now that you realized there are new BA videos...

    Sarah HagedornSarah Hagedornپیش روز
  • You want brown people you got it. BA had some diversity but wasn’t the problem that they weren’t being paid an featured equally?

    Shavawn WinstonShavawn Winstonپیش روز
  • I feel sorry for these people actually. no offense to anyone but it just seems like they’re here to make a point and it doesn’t have anything to do with ba

    luke wluke wپیش روز
  • Cmon, Marcus. You’re better than this. You cannot possibly take this bait after owning a highly successful restaurant...

    BeepBeepBoopBoop FCBeepBeepBoopBoop FCپیش روز
  • Nooooo bon appetit, noooooo

    Amanda SimondsAmanda Simondsپیش روز
  • Oooh this is bad bad bad bad you were diverse you already a great team that we love so much. Please bring them back they were part of you they were your face and your soul. You are doing me wrong.

    Lin LovecraftLin Lovecraftپیش روز
  • Bon Appetit’s channel lost 40 thousand subs the day this was uploaded. They’ve lost 80k in the subsequent week. They’re on track to lose a million in a year.

    𝓶𝓮𝓸𝔀𝓶𝓮𝓸𝔀پیش روز
  • The woman who we all love, Chris, Brad, the woman who was the kitchen manager, and the guy who was nice with the red hair and beard who tasted the woman who we all love’s food all carried the channel

    John Duffy - ArkeksejesJohn Duffy - Arkeksejesپیش روز
  • I feel like this video is trying to push the fact that they have hired new brown staff. They had a good mix in the cast already just needed to treat them better and they would still be around.

    Declan KellyDeclan Kellyپیش روز
  • Eeek! Nooooooo, not the "I have Black friends now" trope?!

    Lynnae BrownLynnae Brownپیش روز
  • Literally all they had to do was preface this new content with a "We are sorry and here's our plan of action in bettering ourselves" video featuring everyone.

    TylerTylerپیش روز
  • I love you, Bon Appetit. I really do. This, however, is inexcusable. You chose to behave poorly, and when finally called out on it, this is your response? I don't want to see this. If you actually admit your wrongdoing and be honest with your viewers, I might come back, but I'm unsubscribing for now.

    MrWhiteMrWhiteپیش روز
  • I'm so confused. What happened? I don't follow BA, but enjoyed seeing the previous content. What happened the the other people? Are they not working at BA anymore?

    Amy TaylorAmy Taylorپیش روز
  • Uh-

    clarissa ruizclarissa ruizپیش روز
  • Did Claire and Carla leave? I hope not. Cause they were the only reason I watched this channel. I really could care less about all the other drama.

    Michael MajestyMichael Majestyپیش روز
  • Unsubscribe

    Peter NealPeter Nealپیش روز
  • So we replaced Sohla, Rick, Priya, and Gabby.... got it!

    It's a PopeIt's a Popeپیش روز
  • Im sure these three people are great but wow, this is unbelievably tone deaf. Ignoring the elephant in the room was not the correct answer disaster recovery team

    Corey BusuttilCorey Busuttilپیش روز
  • What a pathetic attempt at virtue signaling. Time to unsubscribe

    Grant BoydGrant Boydپیش روز
  • so instead of apologizing, they sweep it under the rug and hope tokenism is good enough.

    SelenaSelenaپیش روز
  • Please tell me Claire and molly are still here!!!!!

    Osh! Media CompanyOsh! Media Companyپیش روز
  • This is so fake its actually disgusting haha I genuinely feel sick watching this dumpster fire.

    Aaron DoveAaron Doveپیش روز
  • This is so embarassing lmfao

    Meredith SheehanMeredith Sheehanپیش روز
  • Why we joined ba: to become the new token minorities of the brand

    Meredith SheehanMeredith Sheehanپیش روز
  • hey ba... is it really to difficult to make an apology where you detail the specific ways in which you'll improve the environment of your company and compensate your bipoc employees fairly? because everyone can see through this calculated PR move and your failure to take proper accountability speaks volumes about your commitment to your employees

    Trevor TillettTrevor Tillettپیش روز
  • This screams “how do you my fellow minorities? Are we relatable now dawg?”

    Cosmic GaijinCosmic Gaijinپیش روز
  • I’ll just follow the people i love, that you screwed, on their own platforms. You had something special and took advantage of it. Bye BA.

    Brian HamblinBrian Hamblinپیش روز
  • Oh dear. This is bad.

    Christina WardChristina Wardپیش روز
  • Race should quit being a focus point and a qualifier. Race politics is the worst. There was nothing wrong with White people having these jobs. There would’ve been nothing wrong with brown people having these jobs if they hadn’t been installed BECAUSE they are brown.

    The Captain 4The Captain 4پیش روز
    • Isn’t the problem with them being compensated less, despite their resumes and experience? I’m confused

      ****پیش روز
  • A vegetarian can write about burgers, but god forbid a white person write about an African dish

    Jack ChapmanJack Chapmanپیش روز